Navigating the digital world
Frank Rose speaks on the future of media and storytelling at film festivals, academic seminars, marketing conferences, and industry gatherings worldwide.
He has given keynotes at Genoa's Festival della Scienza, Sheffield Doc/Fest, ad:tech Sydney, and the Guardian's Changing Media Summit; lent his voice to debates at South by Southwest, Ars Electronica, MIT, and the Bay Area's Churchill Club; participated in speaker series at the likes of Google and Lucasfilm; addressed internal marketing summits and R&D organizations at companies ranging from Timberland to Unilever to the BBC; and spoken to film, journalism, and business students at Columbia, NYU, and USC.
His key message, applicable to anyone in the business of communicating: How to navigate the digital world. Filmmakers, agency professionals, and marketers alike find his talks to be engaging, insightful, and inspiring.
To invite Frank to speak, email CAA Speakers in Los Angeles or call +1 424-288-2898.
Story and Immersion
New York, September 30, 2014
Research has shown that the most effective way to change people’s minds is through story—and the more immersive the story, the better the result. Marketing and communications maven Paul Woolmington and author Frank Rose host a special forum on harnessing the power of narrative. With guests Felix Barrett, founder and artistic director of Punchdrunk; Susan Bonds, co-founder and CEO of 42 Entertainment; Ira Deutchman, chair of the Columbia University Film Program; Jeff Raider, co-founder of Warby Parker and Harry's; and Lance Weiler, co-founder of the Columbia Digital Storytelling Lab.
November 5, 2014
Produced by Seminarium in alliance with IAB Perú, NED (Negocios en la Era Digital) is a gathering of strategic management to analyze and discuss the main trends in the digital age and how technological development can affect our competitive environment. Frank will give the opening keynote.
With years of experience as an author and business journalist for such magazines as Wired and Fortune, Frank has a breadth of knowledge that spans the worlds of media, technology, and marketing. He can speak on a range of subjects of vital interest to filmmakers, entertainment executives, and advertising professionals alike—including:
▸ Stories and the art of immersion
Neuroscience—not to mention our own experience—tells us that stories are essential to the way we understand and communicate. But the mass media of the industrial age—movies, broadcasting, print—confined audiences to a passive role. Now, like other media before it, the Internet is giving rise to a new grammar of storytelling—one that's nonlinear, participatory, and above all immersive. We've always longed to inhabit the stories we love, and in a digital world we can come closer than ever before. But how is this supposed to work? And what role does it leave for the author?
▸ The power of story in a big data world
Data is a powerful tool, yielding unexpected insights and enabling us to target the message precisely. But humans respond to stories, not numbers, which is why all of us are ultimately in the storytelling business. What's the secret to using data to communicate effectively? How do we realize the promise of big data as a storytelling medium?
▸ Brands and the future of storytelling
For brands, the move beyond mass media into a world largely driven by social media means that stories are more important than ever. No longer can marketers rely on paid media alone to tell their stories; they need to enlist consumers to carry the message for them. But how do you manage this? And can you do it while still controlling the message?
▸ Embracing analog: Why physical is hot
As we spend ever more time in the digital world, what's increasingly valued is the time we spend with real people and real things. It's not that we're abandoning digital—far from it. But as digital screens become our default interface with the world, we increasingly seek out physical objects and experiences. To find out why, Frank Rose partnered with JWT Intelligence on a study to assess the emotional value we attach to them. Are tech-savvy Millennials leaving the real world behind? Are books really dead? The answers may surprise you.
What Frank has to say can be surprising to some and validating to others. Here are a few examples:
▸ How social media has turned news on its head
“From the bombings of the London Underground to the devastation of the earthquake in China to the uprisings of the Arab spring, roles have shifted. The role of the broadcaster is not just to speak, but to listen. The role of the audience is not just to listen, but to speak.”
—"Reshaping Storytelling," TEDxTransmedia
▸ What branded content needs to accomplish
"It's not about pitching the product any more; it's about creating an experience around the product—an experience people will want to talk about, an experience they will share."
—"Brands as Publishers," Festival of Media Global
▸ The role of stories in the digital age
"We've been trained to believe for the last 150 years or so that stories are essentially passive—that they're there for us to consume, but not to take part in. But is that really true? Or is that just a product of the technology that we were living with at the time?"
—"When Games and Stories Collide," Sheffield Doc/Fest
Invite Frank to speak
To book Frank at your next event, email CAA Speakers in Los Angeles or call +1 424-288-2898.