Navigating the digital world
Frank Rose speaks on the future of media and storytelling at film festivals, marketing conferences, and industry gatherings worldwide.
He has given keynotes at ad:tech Sydney, Social Media Week, Sheffield Doc/Fest, and the Guardian's Changing Media Summit; lent his voice to debates at South by Southwest, Ars Electronica, MIT, and the Bay Area's Churchill Club; participated in speaker series at the likes of Google and Lucasfilm and addressed internal marketing summits at companies ranging from Timberland to Unilever; and spoken to film, journalism, and business students at Columbia, NYU, and USC.
His key message, applicable to anyone in the business of communicating: How to navigate the digital world. Filmmakers, agency professionals, and marketers alike have found his talks to be engaging, insightful, and inspiring.
Download Frank's speaker information sheet.
To invite Frank to speak, email CAA Speakers in Los Angeles or call +1 424-288-2898.
With 30+ years of experience as an author and business journalist for such magazines as Wired and Fortune, Frank has a breadth of knowledge that spans the worlds of entertainment, technology, and advertising. He can speak on a range of subjects of vital interest to filmmakers, game developers, entertainment executives, and marketers, including:
▸ How the Internet is changing storytelling
Neuroscience—not to mention our own experience—tells us that stories are essential to the way humans handle information. But in a digital world, the old tools no longer work. Like other media before it, the Internet is giving rise to a new grammar of storytelling—one that's nonlinear, participatory, and above all immersive. Filmmakers, television producers, and advertisers alike need to adapt—but how?
▸ When games and stories collide
The mass media of the industrial age—movies, broadcasting, print—confined audiences to a passive role. But now, digital technology puts the audience at the center of the action and engages them directly, often in a gamelike fashion. How is this supposed to work? And what role does it leave for the author?
▸ What brands need to know about the future of storytelling
For brands, the move beyond mass media into a world powered by social media means that stories need to be more engaging than ever. No longer can marketers rely on paid media alone to tell their stories; they need to enlist consumers to carry the message for them. But how do you do this? And how do you handle the loss of control that comes with it?
▸ From story to storyworld—and how to survive the transition
During the industrial age, we all learned to like our stories completed, finished. But audiences aren’t all that excited about that kind of story any more. They’re starting to think of narratives in a very different way—as story worlds they can enter and explore at will. Storytellers as diverse as filmmaker Guillermo del Toro and novelist John Lanchester have managed the shift. Here’s how.
What Frank has to say can be surprising to some and validating to others. Here are a few examples:
▸ How social media has turned news on its head
“From the bombings of the London Underground to the
devastation of the earthquake in China to the uprisings of the Arab spring,
roles have shifted. The role of the broadcaster is not just to speak, but to
listen. The role of the audience is not just to listen, but to speak.”
—"Reshaping Storytelling," TEDxTransmedia
▸ What branded content needs to accomplish
"It's not about pitching the product any more; it's about creating an experience around the product—an experience people will want to talk about, an experience they will share."
—"Brands as Publishers," Festival of Media Global
▸ The role of stories in the digital age
"We've been trained to believe for the last 150 years or so that stories are essentially passive—that they're there for us to consume, but not to take part in. But is that really true? Or is that just a product of the technology that we were living with at the time?"
—"When Games and Stories Collide," Sheffield Doc/Fest
Invite Frank to speak
To book Frank at your next event, email CAA Speakers in Los Angeles or call +1 424-288-2898.