Navigating the digital world
Frank Rose speaks on the future of media and storytelling at film festivals, marketing conferences, academic seminars, and industry gatherings worldwide, from Google New York to ad:tech Sydney to the Politecnico di Milano. His key message, adapted and expanded from his book The Art of Immersion and applicable to everyone in the business of communicating: How to navigate the digital world. Filmmakers, entertainment executives, and marketing professionals alike have found his talks to be engaging, insightful, and inspiring.
Download Frank's speaker information sheet.
To invite Frank to speak, email CAA Speakers or call +1 424-288-2898 in Los Angeles.
CreateTech was founded by the American Association of Advertising Agencies to provide a forum for technologists working in advertising and for anyone with a technology background working in a creative enterprise. Frank will be in conversation with Melissa Eccles, creative director for immersive entertainment at Elastic.tv.
Jointly organized by Korea's Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency (KOCCA), DICON focuses on global megatrends in the content industry. Frank will deliver the opening keynote.
With years of experience as an author and business journalist for such magazines as Wired and Fortune, and now as a senior fellow at the Columbia University School of the Arts and a member of its Digital Storytelling Lab, Frank has a breadth of knowledge that spans the worlds of media, technology, and marketing. He can speak on a range of subjects of vital interest to filmmakers, entertainment executives, and advertising professionals alike—including:
▸ Movies of the future
The mass media of the industrial age—film, broadcasting, print—confined audiences to a passive role. Now the digital era is giving rise to a new form of storytelling—one that’s nonlinear, participatory, and above all immersive. People have always longed to inhabit the stories they love, and in a digital world they can come closer than ever before. But how is this supposed to work? Will storytellers be forced to take a back seat as users take control, or will the tools of the digital age empower them in entirely new ways?
To learn more about this subject, read Frank's New York Times Sunday Review essay "Movies of the Future."
▸ The power of immersive media
Advertising is in trouble—especially with Millennials. As the world's most media-savvy generation grows ever-harder to reach, brands need to rethink their approach. Current brain and psychology research shows that stories are far more effective at changing people's minds than advertising messages are, and that immersive stories are most effective of all. But what does immersion really mean, and what can you do to make it happen? Building on insights from his popular Columbia University seminar in digital storytelling strategy, Frank looks at successful efforts by companies ranging from Walt Disney to Warby Parker to Burberry and uncovers the five must-haves of any brand-messaging initiative today.
For background on this topic, download Frank's strategy+business article "The Power of Immersive Media."
▸ Embracing analog: Why physical is hot
As we spend ever more time in the digital world, what's increasingly valued is the time we spend with real people and real things. It's not that we're abandoning digital—far from it. But as digital screens become our default interface with the world, we increasingly seek out physical objects and experiences. To find out why, Frank partnered with JWT Intelligence in a study that asked such questions as, Are tech-savvy Millennials leaving the real world behind? Are books really dead? The answers may surprise you.
For more on this subject, download the JWT Intelligence special report "Embracing Analog."
What Frank has to say can be surprising to some and validating to others. Here are a few examples:
▸ How social media has turned news on its head
“From the bombings of the London Underground to the devastation of the earthquake in China to the uprisings of the Arab spring, roles have shifted. The role of the broadcaster is not just to speak, but to listen. The role of the audience is not just to listen, but to speak.”
—"Reshaping Storytelling," TEDxTransmedia
▸ What branded content needs to accomplish
"It's not about pitching the product any more. It's about creating an experience around the product—an experience people will want to talk about, an experience they will share."
—"Brands as Publishers," Festival of Media Global
▸ The role of stories in the digital age
"We've been trained to believe for the last 150 years or so that stories are essentially passive—that they're there for us to consume, but not to take part in. But is that really true? Or is that just a product of the technology that we were living with at the time?"
—"When Games and Stories Collide," Sheffield Doc/Fest
Invite Frank to speak
To book Frank at your next event, email CAA Speakers or call +1 424-288-2898 in Los Angeles.