Navigating the digital world
Frank Rose speaks on the future of media and storytelling at film festivals, marketing conferences, academic seminars, and industry gatherings worldwide.
He has given keynotes at Sheffield Doc/Fest, ad:tech Sydney, the Festival della Scienza in Genoa, and The Guardian's Changing Media Summit; joined debates at South by Southwest, Ars Electronica, and MIT; addressed marketing summits and participated in speaker series at companies ranging from Google to Lucasfilm to Unilever; and led or participated in academic gatherings at schools like Stanford, Columbia, and the Politecnico di Milano.
His key message, adapted and expanded from his book The Art of Immersion and applicable to everyone in the business of communicating: How to navigate the digital world. Filmmakers, entertainment executives, and marketing professionals alike have found his talks to be engaging, insightful, and inspiring.
To invite Frank to speak, email CAA Speakers or call +1 424-288-2898 in Los Angeles.
With years of experience as an author and business journalist for such magazines as Wired and Fortune, and now as a senior fellow at the Columbia University School of the Arts and a member of its Digital Storytelling Lab, Frank has a breadth of knowledge that spans the worlds of media, technology, and marketing. He can speak on a range of subjects of vital interest to filmmakers, entertainment executives, and advertising professionals alike—including:
▸ The future of movies
The mass media of the industrial age—film, broadcasting, print—confined audiences to a passive role. Now the Internet is giving rise to a new and still-emerging form of storytelling—one that is nonlinear, participatory, and above all immersive. People have always longed to inhabit the stories they love, and in a digital world they can come closer than ever before. But how is this supposed to work? What role does it leave for the storyteller? Will writers and directors be forced to take a back seat as users take control, or will the tools of the digital age empower creatives in entirely new ways?
▸ Brands and stories in the digital world
Advertising is in trouble—especially with Millennials. As the world's most media-savvy generation grows harder and harder to reach, brands are being forced to rethink their efforts. Current brain and psych research shows that stories are far more effective at changing people's minds than advertising messages, and immersive stories are the most effective of all. This makes sense: promotional efforts automatically provoke skepticism, while stories invite the willing suspension of disbelief. But what does immersion really mean, and what can you do to make it happen? Reviewing successful efforts by such companies as Burberry and Disney, Frank Rose uncovers five key ingredients in any brand-messaging initiative today.
▸ Embracing analog: Why physical is hot
As we spend ever more time in the digital world, what's increasingly valued is the time we spend with real people and real things. It's not that we're abandoning digital—far from it. But as digital screens become our default interface with the world, we increasingly seek out physical objects and experiences. To find out why, Frank Rose partnered with JWT Intelligence on a study to assess the emotional value we attach to them. Are tech-savvy Millennials leaving the real world behind? Are books really dead? The answers may surprise you.
What Frank has to say can be surprising to some and validating to others. Here are a few examples:
▸ How social media has turned news on its head
“From the bombings of the London Underground to the devastation of the earthquake in China to the uprisings of the Arab spring, roles have shifted. The role of the broadcaster is not just to speak, but to listen. The role of the audience is not just to listen, but to speak.”
—"Reshaping Storytelling," TEDxTransmedia
▸ What branded content needs to accomplish
"It's not about pitching the product any more; it's about creating an experience around the product—an experience people will want to talk about, an experience they will share."
—"Brands as Publishers," Festival of Media Global
▸ The role of stories in the digital age
"We've been trained to believe for the last 150 years or so that stories are essentially passive—that they're there for us to consume, but not to take part in. But is that really true? Or is that just a product of the technology that we were living with at the time?"
—"When Games and Stories Collide," Sheffield Doc/Fest
Invite Frank to speak
To book Frank at your next event, email CAA Speakers or call +1 424-288-2898 in Los Angeles.