Academic seminars, master classes and private workshops, advisory positions, and consulting engagements. For inquiries, please contact Frank directly.
SEMINAR ON STRATEGIC STORYTELLING
COLUMBIA UNIVERSITY SCHOOL OF THE ARTS
COLUMBIA BUSINESS SCHOOL EXECUTIVE EDUCATION
With media-savvy audiences increasingly tuning out ad messages while seeking immersive entertainment experiences, the way businesses need to tell their story is changing. Led by senior fellow Frank Rose and jointly sponsored by the Columbia University School of the Arts and Columbia Business School, this two-day program is designed for executives at all levels who want to understand digital storytelling and how to leverage its potential. For details, please contact program manager Birgit Gernböck at Columbia University School of the Arts.
Next sessions: May 11-12, 2017; Nov. 9-10, 2017
DIGITAL DOZEN: BREAKTHROUGHS IN STORYTELLING
COLUMBIA DIGITAL STORYTELLING LAB
Initiated in January 2016, the Columbia Digital Storytelling Lab's annual Breakthroughs in Storytelling Awards celebrate the past year's most innovative approaches to narrative. Among those honored for 2016 were a museum exhibition, a video that calibrated your emotional response and varied its ending accordingly, a marketing campaign that randomly connected people from around the globe, and a television show about a certain out-of-control theme park. The initiative, conceived and led by Lab member Frank Rose, shows the extraordinary range and power of narrative technologies in use today, from Web comics to virtual reality to artificial intelligence.
BOARD OF ADVISORS, FUTURE OF STORYTELLING
Founded in the belief that stories shape the meaning and momentum of life, the Future of StoryTelling summit brings together top executives, creative talent, and technologists with the vision and influence to change the way stories are told. As technologies evolve, how will we create, share, and experience this most fundamental unit of human culture?
LECTURE AND WORKSHOP IN STORYTELLING, SCUOLA HOLDEN
Founded in Turin in 1994 as a school of storytelling and performing arts, Scuola Holden was envisioned as a place that Holden Caulfield would never have been expelled from. In November 2016, Frank made his second appearance at the month-long orientation program known as Holden Start, lecturing and leading a two-day workshop in immersive storytelling. In his first appearance, in October 2013, he lectured on serial storytelling, from Oliver Twist to Game of Thrones.
CHIEF OF NAVAL OPERATIONS STRATEGIC STUDIES GROUP
The Chief of Naval Operations Strategic Studies Group generates revolutionary naval warfare concepts—concepts that would upset the existing order but that Navy organizations are currently not pursuing. Each year the team holds a two-day exploration event during which core members interact with leading-edge thinkers; Frank was part of that process for 2014.
THE FUTURE OF CONTENT IN A PUBLISH-ON-DEMAND WORLD
MEDIAX AT STANFORD UNIVERSITY
Co-sponsored by mediaX and CodeX at Stanford University, this two-day conference was held in February 2014 and featured results from cutting-edge research on creative destruction in the media ecosystem. Frank's presentation was adapted from "Schumpeter and the Future of Media," his recent paper in The Milken Institute Review.
NOTES FOR THE FUTURE
SEMI DI FUTURO: 150 ANNI POLITECNICO DI MILANO
Held in December 2013 in partnership with Moleskine as part of the 150th anniversary celebration of the Politecnico di Milano, this half-day conference focused on how we will generate, record, and share ideas in the analog and digital continuum. Frank spoke on the findings from "Embracing Analog," the study he designed with JWT Intelligence to explore attitudes about digital v. physical.
THINK AND DO: RE-ENVISIONING THE HOME TV EXPERIENCE
What Does It Mean to "Watch" TV? What Might It Mean to "Do" TV? These were the two provocations that grounded this November 2013 workshop at the University of Southern California’s Annenberg Innovation Lab. Frank was invited to join representatives from USC and from such entertainment organizations as DirecTV, FOX, Warner Bros., and William Morris Endeavor for the event, which generated several prototypes for The New Screens, a key research pillar of the Lab's Edison Project.
MASTER CLASS IN TRANSMEDIA
L'ASSOCIATION BEAUMARCHAIS-S.A.C.D. / ORANGE
Established in partnership with the Association Beaumarchais-S.A.C.D., an arm of the Société des Auteurs et Compositeurs Dramatiques, the Bourse Orange/Formats innovants is a grant program that aims to encourage the development of new formats for digital distribution. In November 2013, Frank gave a keynote address at a two-day master class for grant recipients at Orange headquarters in Paris.
TRIBECA FILM FESTIVAL JURY
The jurors for the 2013 Tribeca Film Festival were a diverse group of 42 industry leaders, including filmmakers, writers, producers, actors, journalists, and entrepreneurs. Frank was a juror for the Bombay Sapphire Award for Transmedia, one of seven competitive categories.
EMBRACING ANALOG: WHY PHYSICAL IS HOT
Even as we buy more apps and ebooks and downloads, as digital screens become our default interface with the world, we seem increasingly to seek out physical objects and experiences. To find out why, JWT Intelligence invited Frank to help design a study to assess the emotional value we attach to physical objects and experiences as opposed to their virtual counterparts. The results were first presented at the 2013 SXSW Interactive.
TFI NEW MEDIA FUND JURY
The TFI New Media Fund, a partnership of the Tribeca Film Institute and the Ford Foundation, focuses on projects that cover issues of contemporary social justice and equality. In August 2012, the fund awarded grants totaling $400,000 to six interactive, nonfiction, transmedia projects.
POP‑UP THINK TANK: FAMILY, INNOVATION, & STORYTELLING
In a one-day session in New York in April 2012, family financial advisors Pitcairn and Independent Means explored the future of family innovation and storytelling. Frank was among the thought catalysts, along with Greg Brandeau of Pixar/Walt Disney Studios, Joline Godfrey of Independent Means, and Alan B. Houghton of Pitcairn.
David Fincher’s film adaptation of The Girl with the Dragon Tattoo was accompanied by Mouth Taped Shut, a haunting and elegiac campaign from 42 Entertainment. In advance of the film's December 2011 release, fans followed an elaborate series of clues to recover artifacts from the film—including material from two key issues of Millennium magazine, the fictional publication founded by journalist Mikael Blomkvist (Daniel Craig). Frank was responsible for writing and conceptualizing both issues.
THE POOL, LANE 2: SHORT-FORM ONLINE VIDEO
In September 2010, during New York Advertising Week, Publicis Groupe's VivaKi issued a report on The Pool, a research initiative to identify optimal ad models across emerging media platforms. In an introductory essay, Frank examined the state of the ad industry as it transitions from the $70 billion television market to the emerging market for Internet-delivered video.
X MEDIA LAB: SOUNDS DIGITAL
Held in London in April 2010, Sounds Digital was a three-day lab and conference for media and music professionals that focused on the future of music—online video, social media, music streaming, mobile applications, and immersive entertainment experiences. Frank was a mentor and speaker, along with Susan Bonds of 42 Entertainment, Jason DaPonte of BBC Mobile Platforms, and Martyn Ware of the Human League.
MASTER CLASS IN LITERARY REPORTAGE
ARTHUR L. CARTER JOURNALISM INSTITUTE AT NYU
Every semester, NYU's Literary Reportage concentration invites a veteran journalist to teach a master class emphasizing a particular skill, idea or genre. For the fall 2009 class, Frank focused on reporting as cultural ethnography.