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 And Now, a Game from Our Sponsors
January 2008 The future of advertising isn't writing better slogans or using cool photography or video. It's creating interactive stories people can explore over their phones, on the Web, maybe even through a flash drive hidden in a bathroom. It's a new art form. Just ask Nine Inch Nails' Trent Reznor. A Second Chance for 3-D
November 2007 Trilogies are done. CGI is ho-hum. Now Hollywood directors are tapping into the third-dimension—starting with Angelina Jolie in Beowulf. Lonely Planet
August 2007 Second Life: It's so popular, no one goes there any more. How Madison Avenue is wasting millions creating ads for an empty digital world. Philip K. Dick Goes Legit
June 2007 Ushered into the canon by the Library of America: An interview with Jonathan Lethem, novelist and fan.  December 2006 In a risky experiment, Chevrolet asked Web users to make their own video spots for the Tahoe. A case study in customer-generated advertising. Issue a winner of the National Magazine Award for General Excellence. Can the PS3 Save Sony?
September 2006 The company that created the transistor radio and the Walkman is at the precipice. If Sony's new $600 console doesn't blow gamers away, it may be time to say sayonara. Reprinted in GQ Mexico, February 2007. Sky Dayton and the Next Wave of Mobile Phones
March 2006 High rates, low tech - when it comes to cell phones, the US is the third world. The trend surfer who started EarthLink wants to sell you a fully loaded device from the wiredest place on the planet.  Consumers want an iPod phone that will play any song, anytime, anywhere. Just four little problems: the cell carriers, the record labels, the handset makers, and Apple itself. The inside story of why the ROKR went wrong.* Issue nominated for National Magazine Award for General Excellence. (*And what it will take to make a truly rocking music phone.)  August 2005 Web, WiMax, cell phones, and more: The sports powerhouse is about to be on every screen in your life.  This time E.T. wants to kill us. How Steven Spielberg reinvented H.G. Wells' War of the Worlds in 72 days and learned to love digital filmmaking - fast. |
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