Published in the US and the UK by W.W. Norton in 2011. Also published in France, Italy, Japan, South Korea, and Taiwan. On the 2017 "Required Reading" list of the AIGA Design Educators Community. Required reading for courses at Cambridge, Columbia, Georgia Tech, Middlebury, Texas A&M, USC, Wesleyan, and elsewhere. Excerpted in Wired, Wired UK, and Contagious. French edition excerpted in Books.
“In ‘The Continuity of Parks,’ Julio Cortázar imagines a man at the end of the day as he sits in his favorite armchair and goes back to reading a novel. The scene before him describes the furtive movements of someone about to commit a crime. Through a rotation of 360 degrees, the reader of Cortázar's story follows the reader of the novel, who in turn is following the final steps of a criminal wielding a knife through the rooms of a house as he comes up behind a man sitting in a chair. [The Art of Immersion] reflects on this paradox: How is it that stories—the ones we read, watch at the movies or on TV, or follow (and help construct) on the Internet—are able to walk up to our chair and be not only behind us but all around us? Because stories no longer stay in their place. . . . They are behind us, beside us, above us, embedded in our bodies.”—Giorgio Vasta, la Repubblica
“Like Marshall McLuhan’s groundbreaking 1964 book, Understanding Media, this . . . is an essential read.” —Library Journal
“A cram course on the modern entertainment business as seen . . . from the point of view of the humble apparatchiks who doggedly tried to prevent the lunatics from wrecking their asylum.” —Peter Bart, The New York Times Book Review
“The Agency is more than just a titillating string of bold-face names . . . Rose uses the saga of the Morris Agency's rise and fall as a prism through which to examine the constantly evolving nature of show business itself.” —Gregg Kilday, Los Angeles Times
“How deals were made, bluffs called, booze guzzled, pills popped and stars born.” —Chicago Tribune
“Reveals the shark tank at its most lethal and hilarious.” —San Francisco Chronicle
“It's a darker side of show biz than one sees on Entertainment Tonight.” —USA Today
Published in the US by Viking Penguin and in the UK by Century Hutchinson in 1989. Also published in the Netherlands and Japan. Named one of the ten best business books of the year by Business Week. Excerpted in California and Advertising Age. Now available in an updated edition.
“No other book has done a better job of presenting the bitter breakup between Sculley and Jobs.” —Newsweek
“Rose’s . . . smooth and lively story captures better than any previous attempt the spirit of Apple under Jobs. . . . Of them all, West of Eden seems most likely to endure as the definitive account of the convulsive period that saw Apple grow up.” —BusinessWeek
“A vivid, intriguing portrait . . . The Steven Jobs that West of Eden describes would be a magnificent fictional character, an apprentice sorcerer with powers beyond his ken.“ —Chicago Tribune
”Provides convincing proof that life at young California companies was anything but laid back.” —Michael Moritz, The Wall Street Journal
“A bracing keyhole view of a swarm of rich, talented people frequently at each others’ throats.” —San Francisco Chronicle
INTO THE HEART OF THE MIND: An American Quest for Artificial Intelligence
Published in the US by Harper & Row and in the UK by Century Hutchinson in 1984. Also published in France, India, Japan, the Netherlands, and West Germany. Excerpted in Esquire. Book-of-the-Month Club main selection.
“A good, accessible report for the general reader on one of the most bizarre fascinations of modern science.” —Theodore Roszak, San Francisco Chronicle
“An exceptional book. . . . Frank Rose not only gives us a well-rounded portrait of the science and its practitioners but also takes seriously the philosophical questions about its nature. . . . Its greatest strength, in the end, is that it raises more questions than it answers.” —David Weinberger, Knight-Ridder Newspapers
“A science book that reads like a novel. . . . Fast paced and fact filled.” —American Library Association
"It does make you think, and think about thinking.” —The Village Voice
“Lucid and authoritative. . . . It demystifies a disturbing subject.” —The Washington Post
REAL MEN: Sex and Style in an Uncertain Age
With photographs by George Bennett. Published by Doubleday/Dolphin in 1980. Excerpted in Esquire.
“‘Real men’ are making a comeback. You know the kind I mean: The strutting, curly-haired guys whose pectorals move more frequently than their mouths. . . . Isn't anyone going to call these guys' bluffs? A new book does. . . . Rose and Bennett uncover an apprehensiveness among men and women that rings true.” —Ken Tucker, Los Angeles Herald-Examiner
“What Rose has drawn out are the fascinating—sometimes even intemperate—self-revelations of seven men living in what he calls an ‘uncertain age.’ . . . Their willingness to share their doubts without fear of forfeiting their masculinity is what makes these men more real than their predecessors.” —The Washington Post
“Vivid, meticulous portraits—sharply written, insightfully photographed, enthralling as no myth can ever be but reality always is.” —The Village Voice
Books as contributor
"Wired to God" excerpted in Vanity Fair 100 Years: From the Jazz Age to Our Age (Abrams Books, 2013). Edited by Graydon Carter. Originally published in the the August 1984 issue of Vanity Fair.
"Glories of the Loire" in Travel + Leisure's Unexpected France (Dorling Kindersley, 2007). Introduction by Nancy Novogrod. Originally published in the March 1999 issue of Travel + Leisure.
"The Civil War Inside Sony" and "The Fast-Forward, On-Demand, Network-Smashing Future of Television" in Living in the Information Age: A New Media Reader (Cengage, 2005). Originally published in the February 2003 and October 2003 issues of Wired.
"George Harrison," "Ronnie Lane," and other entries in The Rolling Stone Record Guide and The New Rolling Stone Record Guide (Rolling Stone Press│Random House, 1979, 1983). Edited by Dave Marsh and John Swenson.
"Garrett Morris" in Rolling Stone Visits Saturday Night Live (Rolling Stone Press│Doubleday/Dolphin, 1979). Edited by Marianne Partridge.