The Art of Immersion
How the Digital Generation Is Changing Hollywood, Madison Avenue, and the Way We Tell Stories
“Frank Rose has written an important, engaging, and provocative book, asking us to consider the changes the Internet has wrought with regard to narrative as we have known it, and making it impossible to ever watch a movie or a TV show in quite the same way.”
— Peter Biskind, author of “Easy Riders, Raging Bulls” and “Down and Dirty Pictures”
NOT LONG AGO WE WERE passive consumers of mass media. Now we approach television, movies, even advertising as invitations to participate. We are witnessing the emergence of a new form of narrative that is native to the Internet.
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