Seminars and Workshops

As a senior fellow at Columbia University School of the Arts, Frank heads two distinct initiatives. He is faculty director of the Strategic Storytelling seminar, presented in partnership with Columbia Business School Executive Education, and he is awards director of the School of the Arts’ Digital Storytelling Lab, where in 2016 he launched the Breakthroughs in Storytelling awards—the “Digital Dozen.” He also leads private seminars and workshops for corporate and institutional clients and consults on brand identity issues.

Strategic Storytelling at Columbia

Storytelling has always been central to human experience — it’s how we explain and make sense of the world. But today, with media-savvy audiences tuning out advertising messages while seeking ever-more-immersive entertainment experiences, the way businesses and professionals need to communicate is changing. Research in neuroscience and cognitive psychology suggests that stories are typically more effective at changing people’s minds than rational argument. This means that people — leaders in particular — need to view the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told. Columbia’s Strategic Storytelling seminar builds on these insights to show how story is used by leading brands, entertainment industry professionals, B2B providers, and nonprofits—and what each of these can learn from the other.

Strategic Storytelling

Private Workshops and Consulting

In addition to his Columbia seminar, Frank leads private workshops tailored to the needs of select corporate and institutional clients. He also consults with agencies and their clients on brand identity issues: brand purpose, brand promise, brand narrative and brand voice. To see how this might work for you, please contact Frank directly.

Digital Storytelling Training
AbbVie
Global Medical Affairs
July 14-15 and 28-29, 2021

UN

Communicating for Maximum Impact
UN Department of Economic and Social Affairs
Division for Public Institutions and Digital Government
UN Secretariat
New York, Dec. 9, 2019

Foresight Factory

Customer Experience Entertainment Workshop
(for a major corporate client)
Foresight Factory
Geneva, Jan. 22, 2019

Pure Insurance

Narrative Thinking
PURE Insurance
White Plains, N.Y., July 19, 2018

TBWA

Narrative Technology
TBWA\Chiat\Day
Los Angeles, Nov. 19, 2015

Digital Brand Storytelling
and
Writing Breakthrough Concepts
L’Oréal USA
New York, Nov. 6 and 9, 2015

Brand Stories Workshop
Future of Storytelling Summit
Snug Harbor
Staten Island, N.Y., Oct. 7, 2015

Academic Symposia and Master Classes

Columbia

Empathy and Immersion
Columbia Graduate School
of Architecture, Preservation & Planning
Avery Hall, Feb. 1, 2019

Scuola Holden

Strategic Storytelling Workshop
Scuola Holden
Turin, Nov. 2-4, 2016

Navy

Roundtable Discussion
Chief of Naval Operations Strategic Study Group
US Navy
Brooklyn, Sept 11, 2014

mediaX

The Future of Content
in a Publish-on-Demand World
Stanford MediaX
Palo Alto, Ca., Feb. 4-5, 2014

Politecnico Milano

Notes for the Future
Semi di Futuro–150 Anni
Politecnico di Milano
Milan, Dec. 4, 2013

USC Innovation

Re-Envisioning the Home TV Experience
USC Annenberg Innovation Lab
Los Angeles, Nov. 20, 2013

Beaumarchais SACD Orange

Master Class in Transmedia
Bourse Orange–formats innovants
L’association Beaumarchais–SACD
Paris, Nov. 4-5, 2013

NYU

Master Class in Literary Reportage
Arthur L Carter Journalism Institute
New York University, Oct. 2009

Columbia Digital Storytelling Lab

The Digital Storytelling Lab at Columbia University School of the Arts is a next-generation media lab harnessing the arts, humanities and emergent technologies to tackle some of the world’s impossible problems through collaboration, experimentation, exploration and creativity.
Columbia DSL designs stories for the 21st century, building on a diverse range of creative and research practices while never losing sight of the power of a good story. It is a place of speculation, creativity, and collaboration between students and faculty from across the University. New stories are told here in fresh and unexpected ways.   Learn More…

The Digital Dozen: Breakthroughs in Storytelling Awards

The Digital Storytelling Lab’s annual Breakthroughs in Storytelling Awards celebrate the past year’s most innovative approaches to narrative.

Launched in 2016 to spur creativity and further the Lab’s educational mission, the awards honor twelve signal achievements—the “Digital Dozen.” Out of these, the Breakthrough Award goes to the project in any field that best exemplifies the spirit of inventiveness at work today, while the Special Jury Prize, consisting of a workshop at the Lab, is given at the discretion of the awards committee. In citing these accomplishments, the Digital Storytelling Lab hopes to encourage creativity and innovation while furthering digital media’s potential to break free of rigid, industrial-age classifications and evolve in ways that analog media could not.

Winners are chosen by an interdisciplinary jury of Lab members and university faculty and announced at Lincoln Center’s Elinor Bunin Munroe Film Center each spring. All twelve projects are archived every year in the Lab’s online gallery.

Breakthroughs in Storytelling