In the News

Book Bites: ‘The Sea We Swim In’

Book Bites: ‘The Sea We Swim In’

Frank shares 5 key insights from his new book, The Sea We Swim In: How Stories Work in a Data-Driven World. Listen to the audio version—read by Frank himself—in the Next Big Idea App.

The 8 Must-Read Nonfiction Books of Summer 2021

The 8 Must-Read Nonfiction Books of Summer 2021

This just in: Curators Malcolm Gladwell, Susan Cain, Adam Grant, and Daniel Pink have hand-picked the most exciting nonfiction titles of the season. We’re proud to announce that the eight finalists for the summer of 2021 are…

Frank Rose on the Power of Story

Frank Rose on the Power of Story

In his new book, The Sea We Swim In, Frank argues that stories are the most powerful way of persuading people—an idea that was long ignored or rejected by everyone from economists to marketers.

Insights: Frank Rose, Digital Anthropologist

Insights: Frank Rose, Digital Anthropologist

In The Art of Immersion, Frank Rose explored the impact of digital technologies on storytelling. Now Columbia’s Digital Storytelling Lab has launched the Digital Dozen, a list of the worthiest efforts in digital storytelling. We spoke with Frank to hear more.

Immersive Media with Frank Rose

Immersive Media with Frank Rose

Frank Rose believes that the best kind of advertising is about real experiences. The kind of experiences that are so highly immersive for the consumer, that they’re as enthralled by it as they are with a great movie or book. How many brands can make that happen?

The Future of Immersive Storytelling

The Future of Immersive Storytelling

Three technologically-innovative storytellers—The Art of Immersion author Frank Rose, The Storytelling Animal author Jonathan Gottschall, and futurist and “Shots of Awe” video creator Jason Silva—take Tribeca audiences into the future of cinema.

Distribution Revolution

Distribution Revolution

On ABC Radio National’s Rear Vision, we look at the recent history of the digital distribution revolution. Over the last hundred years, content has become cheaper to produce and distribute. Now the analogue media conglomerates are fighting off challenges from new digital distribution companies.

Forget Your Email: We All Crave the Physical

Forget Your Email: We All Crave the Physical

As the world becomes more digital, are we starting to long for tactile, analog experiences? In a newly released trend report, marketing communications brand JWT and author Frank Rose explore the digital conundrum.

JWT Transmedia Rising

JWT Transmedia Rising

Content is turning transmedia: Borderless story worlds are arcing over various platforms, providing consumers with multiple entry points that encourage deep engagement, often through active participation. While not new, this is becoming more pervasive—and eventually will become the norm.

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