Books by Frank Rose

The Sea We Swim In

How Stories Work in a Data-Driven World

A brilliant and deceptively simple guide to narrative thinking, and why narrative thinking is changing the way we shop, the way we vote, the way we feel, and the way we perceive the world around us . . . It is such a fascinating and in many ways a new way to look at reality.

John Fugelsang, SiriusXM

BUILDING ON INSIGHTS from cognitive psychology and neuroscience, ‘The Sea We Swim In’ shows us how to see the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told. This is the essence of narrative thinking. More about this book…

The Art of Immersion

How the Digital Generation Is Changing Hollywood, Madison Avenue, and the Way We Tell Stories

“We can spy the future in Frank Rose’s brilliant tour of the pyrotechnic collision between movies and games. This insightful book convinced me that immersive experiences are rapidly becoming the main event in media. . . . Future-spotting doesn’t get much better than this.

Kevin Kelly, author of “What Technology Wants”

NOT LONG AGO WE WERE passive consumers of mass media. Now we approach television, movies, even advertising as invitations to participate. We are witnessing the emergence of a new form of narrative that is native to the In­ternet. More about this book…

The Agency

William Morris and The Hidden History of Show Business

“A fascinating history of William Morris. It’s not about the stars as much as the men (and women) who helped make the stars — the ‘star-making machinery’ as Joni Mitchell sang in ‘Free Man in Paris,’ her ode to David Geffen, himself one of the William Morris men. . . . Classic stuff, this book.

David Rensin, author of “The Mailroom”

FOR DECADES, the Morris agency made deals that determined the fate of stars, studios, and television networks alike. But everything changed after the agency’s president dismissed his own best friend, the man who’d brought Barry Diller and Michael Ovitz out of the mailroom. A multi-generational saga of loyalty and betrayal in Hollywood. More about this book…

West of Eden

The End of Innocence at Apple Computer

“The saga of Apple in its early years is a case study of the California style of creativity smashing headlong into the realities of Wall Street. Once again, Californians came up with a revolutionary idea which the Northeast seized control of and institutionalized. . . . Frank Rose has written the book on Apple and the entire Silicon Valley phenomenon.

Kevin Starr, author of the eight-volume “Americans and the California Dream” series

IT SEEMS UNTHINKABLE TODAY—but some 35 years ago, when personal com­puters were still new and the World Wide Web had yet to be invented, Steve Jobs was cast out of Apple. And yet it wasn’t just Wall Street that applauded—it was most of Silicon Valley. More about this book…

Into the Heart of the Mind

An American Quest For Artificial Intelligence

Into the Heart of the Mind

“A good, acces­sible re­port for the gen­eral reader on one of the most bizarre fas­cina­tions of mod­ern sci­ence.”

— Theo­dore Roszak, San Fran­cis­co Chron­icle

IN A CRAMPED LABORATORY tucked away in the Berkeley engineering school, a small team of scientists is trying to teach a minicomputer named Kim No-VAX to think—not just to shuffle data, but to learn, reason, remember, understand English, make associations, and exhibit that quality we call “common sense.”

Real Men

Sex and Style In An Uncertain Age

Real Men

“What Rose has drawn out are the candid — sometimes even intemperate — self-revelations of seven men living in what he calls ‘an uncertain age.’ All seven . . . admit to being confused about themselves, unsure of what comes next. Their willingness to share these doubts . . . is what makes these men more real than their predecessors.”

— The Washington Post

THIS IS A BOOK ABOUT BEING MALE. About power and discipline, sex and violence, and the roles they play in the lives of American men today. Think of it as a personal and idiosyncratic survey designed to produce not statistical data but individual answers to the question of what it means to be a man.