The Sea We Swim In
How Stories Work in a Data-Driven World
“Frank Rose’s fascinating new book is an essential companion for our age — when narratives, no matter how incredible, produce real-world outcomes that defy all reason. ‘The Sea We Swim In’ takes us systematically through the elements that create compelling stories and offers a practical guide both to crafting powerful tales and to resisting the pull of the most dangerous.”
— Rita McGrath, Columbia Business School professor and author of “Seeing Around Corners”
BUILDING ON INSIGHTS from cognitive psychology and neuroscience, ‘The Sea We Swim In’ shows us how to see the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told. This is the essence of narrative thinking.
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