Deep Media Blog

Apple after Jobs: Pray 2.

Apple after Jobs: Pray 2.

Everyone loves Apple today. Apple sells us lustrous white laptops and impossibly slim music players and software that transforms bedrooms into recording studios and cell phones that function as fabulous electronic toys…

‘Avatar’: It’s all about the eyes

‘Avatar’: It’s all about the eyes

One of the most intriguing comments I heard while reporting the making of Avatar for Wired came not from James Cameron himself (though there were plenty of those) but from…

How trans is your media? (Part 2)

How trans is your media? (Part 2)

If last Wednesday’s program at Future of Television East offered a taste of the deep media future, this past weekend’s Futures of Entertainment 4 at MIT was a full-on banquet. Convened as…

How trans is your media? (Part 1)

How trans is your media? (Part 1)

The deep media approach to storytelling is clearly gaining momentum. At last year’s Future of Television East conference in New York, the focus was largely on…

Eureka! Variety discovers deep media

Eureka! Variety discovers deep media

Variety discovered deep media this week (okay, they called it transmedia, but I’m not going to get pedantic) in the person of Jeff Gomez, whose entertainment-industry consultancy…

Reinventing the book: Two takes

Reinventing the book: Two takes

Barely a month after book publishers took a beating for their dearth of new ideas at SXSW Interactive, we’re starting to see signs of what innovation can bring. Yesterday in…

Why deep = cool

Why deep = cool

In thinking about deep media, I’ve been rereading McLuhan. And one thing that’s struck me is how much the idea of media that’s participatory—that you don’t just consume but…

Welcome to the hyperdrome

Welcome to the hyperdrome

After nearly a decade of writing full-time for Wired, I’ve started a book. It’s about how narrative is changing in the Internet age, and how that affects entertainment, marketing, our…

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