Deep Media blog

Deep Media began in January 2009 as an experimental testing ground for ideas that might (or might not) go into The Art of Immersion, then a nascent work in progress. By January 2016 it had evolved into something more like journalism. At that point, with the Digital Dozen awards program and my Strategic Storytelling seminar at Columbia taking up more and more time, it made sense to focus my journalistic efforts on my work for The New York TimesThe Wall Street Journal and other publications. The original site has been mothballed; all but a handful of posts are archived here.
Apple after Jobs: Pray 2.

Apple after Jobs: Pray 2.

Aug. 25, 2011: Everyone loves Apple today. Apple sells us lustrous white laptops and impossibly slim music players and software that transforms bedrooms into recording studios and cell phones that function as…

Why transmedia Is like a walk in Patagonia

Why transmedia Is like a walk in Patagonia

Aug. 22, 2011: A couple of years ago I found myself in a small town in Patagonia called San Martín de los Andes. The town lies in a fold in the mountains, but a short, steep hike…

‘Avatar’: It’s all about the eyes

‘Avatar’: It’s all about the eyes

Dec. 14, 2009: One of the most intriguing comments I heard while reporting the making of Avatar for Wired came not from James Cameron himself (though there were plenty of…

How trans is your media? (Part 2)

How trans is your media? (Part 2)

Nov. 24, 2009: If last Wednesday’s program at Future of Television East offered a taste of the deep media future, this past weekend’s Futures of Entertainment 4 at MIT was a full-on…

How trans is your media? (Part 1)

How trans is your media? (Part 1)

Nov. 19, 2009: The deep media approach to storytelling is clearly gaining momentum. At last year’s Future of Television East conference in New York, the focus…

Eureka! Variety discovers deep media

Eureka! Variety discovers deep media

July 2, 2009: Variety discovered deep media this week (okay, they called it transmedia, but I’m not going to get pedantic) in the person of Jeff Gomez, whose…

Reinventing the book: Two takes

Reinventing the book: Two takes

April 21, 2009: Barely a month after book publishers took a beating for their dearth of new ideas at SXSW Interactive, we’re starting to see signs of what innovation can…

Why deep = cool

Why deep = cool

Feb. 3, 2009: In thinking about deep media, I’ve been rereading McLuhan. And one thing that’s struck me is how much the idea of media that’s participatory—that you don’t…

Welcome to the hyperdrome

Welcome to the hyperdrome

Jan. 24, 2009: After nearly a decade of writing full-time for Wired, I’ve started a book. It’s about how narrative is changing in the Internet age, and how that affects…

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