UPDATE (Jan. 31, 2017): The Design Educators Community at AIGA, the professional association for design, has just named The Art of Immersion to its required reading list for 2017.
Q&A: FRANK ROSE, DIGITAL ANTHROPOLOGIST
It’s been five years since digital anthropologist and Wired magazine correspondent Frank Rose published The Art of Immersion, which explored the impact of emerging digital technologies on storytelling. Fast forward to 2016, and the word “immersive” is used to describe everything from participatory theatrical spectacles to long-form binge television series on Netflix. Now, Columbia University’s Digital Storytelling Lab has launched the Digital Dozen, a curated list of the worthiest efforts in digital storytelling, chosen by Rose and colleagues. We spoke with him about the project and the state of digital storytelling today.
[인터뷰] "매력적인 콘텐츠에 빠져들면 지갑도 연다"
매일매일 새로운 뉴스와 책, 쇼, 게임, 영화, 광고가 쏟아져 나오는 콘텐츠의 시대. 무한경쟁에서 살아남으려면 어떻게 해야 할까. 미디어·콘텐츠산업 전문 저널리스트인 프랭크 로즈(Frank Rose)는 “몰입하게 만드는 콘텐츠가 성공하고 살아남을 것”이라고 말한다.
ENGAGING STORYTELLING'S FUTURE BANKS ON A BALANCE BETWEEN NEW TECH AND THE ANALOG
PSFK speaks with author and digital culture guru Frank Rose on the highs and lows of storytelling tools like virtual reality.
GOING DEEP ON IMMERSIVE STORYTELLING WITH MELISSA ECCLES AND FRANK ROSE
This year's 4A's CreateTech conference will bring together top industry minds to discuss "Creativity and the Adjacent Possible" – the idea that, as founder of the Business Innovation Factory Saul Kaplan puts it, "everything we need to innovate is in our sandbox and can be found at the edges between our sectors, disciplines and technological silos." Melissa Eccles and Frank Rose are two minds exploring those edges, particularly when it comes to storytelling and technology.
DIGITAL STORYTELLING STRATEGY
What if I told you that the “future” of storytelling the way people often think about it—Twitter and blogging and Internet-centricity—isn’t really the future at all? What if all of these “new” developments in storytelling are actually references to 100 years ago? This is one of the theories that scholars Frank Rose and Paul Woolmington—who will also lead a workshop at this year’s FoST summit—discuss in their one-day Columbia University seminar, Digital Storytelling Strategy.
IMMERSIVE MEDIA WITH FRANK ROSE
Frank Rose believes that the best kind of advertising is about real experiences. The kind of experiences that are so highly immersive for the consumer that they're as enthralled by it as they are with a great movie or book. How many brands can make that happen? A longtime contributing editor to Wired, Rose recently published an article titled "The Power of Immersive Media" in Strategy + Business. Enjoy the conversation. . .
FRANK ROSE AND SREE SREENIVASAN ON THE FUTURE OF STORYTELLING
For the NYC Media Lab podcast, we want to explore the intersection of technology and storytelling. This episode features a conversation on technology and the future of storytelling with the digital anthropologist and journalist Frank Rose and the Metropolitan Museum of Art’s Chief Digital Officer, Sree Sreenivasan.
2015 TRIBECA FILM FESTIVAL PODCAST: THE FUTURE OF IMMERSIVE STORYTELLING
Three technologically-innovative storytellers—The Art of Immersion author Frank Rose, The Storytelling Animal author Jonathan Gottschall, and futurist and renowned "Shots of Awe" video series creator Jason Silva—take Tribeca audiences into the future of cinema.
DON'T SELL A BRAND. TELL A STORY
One of the biggest mistakes marketers can make is to present facts when what people really want is a connection.
TECHNOLOGY, MARKETING, AND STORYTELLING
BY IRVING WLADAWSKY-BERGER
I’ve been involved in a number of interesting projects in my long career, but perhaps none more so than IBM Corp.’s Internet initiative in the mid-late 1990s. I was reminded of those exciting times when reading a recent article, "The Power of Immersive Media," by Frank Rose.
REAR VISION: DISTRIBUTION REVOLUTION
Content used to be king for the analogue media conglomerates. Now in courts and in the marketplace they’re fighting off challenges from new digital distribution companies. Guests include Susan Crawford, visiting professor at Harvard University and author of The Captive Audience; Jack Shafer, media commentator for Reuters Business; and Frank Rose, writer and speaker on digital culture.
THE iQ ZEITGEIST: FUTURISTS FORECAST THE WORLD OF TOMORROW
Technology innovation is enhancing human experiences at almost every turn. In Part I of our series celebrating the second anniversary of iQ by Intel, our seven futurists share how they see technology evolving in the near future. In Part II, they discuss the possibilities of artificial intelligence, virtual companions, and how we can prepare for the technological world of tomorrow.
FRANK ROSE, AUTHOR OF THE ART OF IMMERSION
Our 10 Trends for 2014 report explores the rise of Immersive Experiences: the idea that entertainment, narratives and brand experiences will become more immersive and altogether more enveloping in a bid to capture consumers’ imagination and attention. Frank Rose explores this concept in his 2011 book, The Art of Immersion. He talked to us about what’s driving Immersive Experiences and some rules of thumb for creating them.
EL HURACÁN: DIGITAL, AMO Y SEÑOR DE HOLLYWOOD
El periodista Frank Rose, experto en cultura digital, habla de cómo será la industria del entretenimiento cuando los espectadores se conviertan en participantes del espectáculo y se borren las fronteras entre los medios.
DE ANALOGE MEDIER ER KLAR TIL AT TAGE DERES HÆVN
Digitale medier har vundet det store slag, men eksklusive analoge produkter bliver en givtig niche, vurderer den amerikanske forfatter Frank Rose.
TOP SHELF: VIVA LA VR
First movies talked. Then they came in color. Now they come in 3D and in IMAX. And the Oculus Rift might be ushering in a future filled with virtual reality headsets, and worlds more immersive and interactive than we've ever seen before.
FORGET YOUR EMAIL: WE ALL CRAVE THE PHYSICAL
As the world becomes more digital, are we starting to long for tactile, analog experiences?
NARRAZIONE È PARTECIPAZIONE
Incontriamo Frank Rose che ci assicura che le parole chiave di questa nuova era della narrazione sono «partecipazione» e «immersione»: bisogna costruire storie immersive, veri e propri universi in cui entrare e abitare.
LE MILLE E UNA NOTTE 2.0: COME NARRARE STORIE AL TEMPO DI INTERNET
La crisi del libro? Facciamo un X factor tra scrittorie e una colonna sonora per i capolavori. Gli «antropologi digital» riuniti a Milano offrono ricette e un consiglio: Imitare Charles Dickens.
CHE LO SPETTACOLO INIZI PURCHÉ SIA INTERATTIVO
Frank Rose, autore di “The art of immersion”, spiega com’è cambiato l’intrattenimento al tempo del web.
«L'ART DE L'IMMERSION» OU LE STORYTELLING 2.0
Dans son livre Buzz, le journaliste Frank Rose se penche sur les nouvelles formes de narration, à la fois participatives, non linéaires et trans-médias . . . et sur leur capacité à remettre en cause notre rapport au concept de réalité.
PLUS ON LIT: LA FICTIONNE SERA PLUS JAMAIS LA MÊME
Nous sommes désormais à l'ère du deep media: il ne suffit plus de raconter des histoires de manière linéaire, comme le font les livres et la télévision. C'est le constat du journaliste Frank Rose dans l'essai Buzz, qui explique que le consommateur d'histoires du 21e siècle veut non seulement être immergé dans l'histoire, il veut aussi se l'approprier, l'approfondir, voire l'influencer.
BENVENUTI NEI DEEP MEDIA
Così è finita l’era dello spettatore passivo e sedentario. Frank Rose racconta la morte dei mezzi tradizionali e la nascita di un nuovo tipo di consumatore, «attivo e partecipe.»
IN SESSION: BROADCASTING IN 2020
Author and digital anthropologist Frank Rose talks about the medium of digital storytelling and addresses the arguments raised in his recent book The Art of Immersion.
L'ACTUALITÉ NUMÉRIQUE: LES HISTOIRES D'INTERNET
Un ouvrage récemment traduit en français, Buzz, fait le point sur la manière dont a évolué notre façon de raconter des histoires. Sous l'impulsion d'Internet et de jeunes réalisateurs et scénaristes, c'est toute notre culture qui évolue.
DIGITAL HUMAN: TALES
Aleks Krotoski looks at how story telling has changed in the digital age and whether it is has more in common with how we told tales in the past than we might think.
THE DAILY CIRCUIT: WHY WE LOVE TALKING ABOUT OURSELVES
It really is all about us. So much so, research suggests that there's an evolutionary reason we might want to talk about ourselves so much. Frank Rose joins The Daily Circuit to discuss his research.
PEOPLE IN FILM: FRANK ROSE (PART 1) (PART 2)
As we explore the effect of digital technology on film, Frank Rose talks about James Cameron as an inspiration, discusses how aspiring Arab filmmakers should make the most of digital and predicts what the industry might look like in 10 years.
YOUR WORLD: THE CULTURE OF GAMING, EPISODE 1
Aleks Krotoski examines how computer gaming is affecting our culture – by creating genuine works of art, by altering our notions of storytelling, and by simple virtue of being the cultural medium many people spend most time attached to.
OGILVYENTERTAINMENT INTERVIEWS FRANK ROSE
After reviewing his book on storytelling in the digital age, The Art of Immersion, OgilvyEntertainment welcomed Frank Rose to The Chocolate Factory for a chat on all things stories, media, and technology.
LE CINÉMA EST MORT, VIVE LE CINÉMA!
Les films sont regardés sur des tablettes, des téléphones portables, des écrans télé et, bientôt, sur les lunettes Google. Mais que sera le cinéma de demain?
FRANK ROSE ON DIGITAL STORYTELLING & MEDIA IMMERSION
Last week, Frank Rose gave one of the keynotes at ad:tech Sydney, based upon digital storytelling and why marketers need to surrender the idea that brands control their messaging. Jake Hird was able to catch up with him afterwards, where he expanded his thoughts on this complex topic.
ECONTALK: FRANK ROSE ON STORYTELLING AND THE ART OF IMMERSION
Frank Rose, author of The Art of Immersion and correspondent for Wired Magazine, talks with EconTalk host Russ Roberts about how the web has changed the art of storytelling and the interactions between the web, advertising, games, movies, and television.
THE STRAND: THE ART OF IMMERSION
Author Frank Rose discusses his book The Art of Immersion, a look at how the digital generation is reinventing much loved films, television shows and books.
TOOLS OF ATTRACTION: CREATING MULTIMEDIA CONTENT FOR GAMES AND TV SHOWS
Audiences now expect stories to be told in new ways across different platforms, but commissioners often fail to produce compelling "transmedia" content.
ROBERT MCCRUM ON BOOKS
The Web allows stories to be spun in new ways.
FRANK ROSE: COSI INTERNET CAMBIA LE FAVOLE
Da Matrix a Lost, l'autore di «The art of immersion» spiega in un'intervista come la Rete stia modificando la narrazione.
THE LEONARD LOPATE SHOW: ENTERTAINMENT IN THE DIGITAL AGE
Frank Rose, contributing editor at Wired, discusses the evolution of the media and how it is changing entertainment.
THE INTERNET AND THE 'ART OF IMMERSION': FRANK ROSE TALKS TO CNET
At SXSW, author Frank Rose talks to CNET about his book that looks at the way the Internet is empowering new kinds of two-way storytelling.
SPEAKER INTERVIEW: FRANK ROSE
In this exclusive interview with the Changing Media Summit, Frank explores the themes of his new book and how he sees the future of the media and media consumption ahead of his appearance at the summit.
Raising their Internet game, Dark Knight promoters use genre-bending, viral ways to pull in viewers.