Books by Frank Rose

 

In a series of nonfiction books on a wide range of topics, Frank Rose shows how the way we humans view ourselves as individuals is changing in response to the shifting rules, expectations and power structures that govern our behavior. While his early books focus on specific subcultures and rivalries — in academia, in Silicon Valley, in Hollywood — in his later work he broadens the picture to demonstrate how these forces of disruption, whether cultural or technological, are fundamentally rewiring our sense of self and our perception of reality.

The Sea We Swim In

How Stories Work in a Data-Driven World
The Sea We Swim In

“A brilliant and deceptively simple guide to narrative thinking, and why narrative thinking is changing the way we shop, the way we vote, the way we feel, and the way we perceive the world around us . . . It is such a fascinating and in many ways a new way to look at reality.”

— John Fugelsang, SiriusXM

WE SWIM IN A SEA OF STORIES — stories that determine how we comprehend the world, that define our personal lives, our professional lives, our goals and ambitions and ideals. They can control us, or we can control them — if we know how they work. LEARN MORE…

The Art of Immersion

How the Digital Generation Is Changing Hollywood, Madison Avenue, and the Way We Tell Stories
The Art of Immersion

“An essential overview. . . . Applications in the academic world are clear (it is already on the syllabi for classes at USC and Columbia), but it also constitutes a prerequisite for those wishing to enter Hollywood, and marketers or PR professionals wishing to engage an increasingly fragmented audience.”

— International Journal of Advertising

NOT LONG AGO WE WERE passive consumers of mass media. Now we approach television, movies, even advertising as invitations to participate. We are witnessing the emergence of a new form of narrative that is native to the In­ternet. LEARN MORE…

The Agency

William Morris and The Hidden History of Show Business
The Agency

“An encyclopedic account of the development of the modern entertainment business . . . There are stories about how deals were made, bluffs called, booze guzzled, pills popped and stars born. There are stories about mobsters and the birth of Las Vegas, and tales of betrayal during the dark days of the Commie scare and the Hollywood blacklist. . . . Rose has done a remarkable job.”

— Chicago Tribune

FOR DECADES, the Morris agency made deals that determined the fate of stars, studios, and television networks alike. But everything changed after the agency’s president dismissed his own best friend, the man who’d brought Barry Diller and Michael Ovitz out of the mailroom. A multi-generational saga of loyalty and betrayal in Hollywood. LEARN MORE…

West of Eden

The End of Innocence at Apple Computer
West of Eden

“The saga of Apple in its early years is a case study of the California style of creativity smashing headlong into the realities of Wall Street. Once again, Californians came up with a revolutionary idea which the Northeast seized control of and institutionalized. . . . Frank Rose has written the book on Apple and the entire Silicon Valley phenomenon.”

— Kevin Starr, author of the eight-volume “Americans and the California Dream” series

IT SEEMS UNTHINKABLE TODAY—but forty years ago, when personal com­puters were still new and the World Wide Web had yet to be invented, Steve Jobs was cast out of Apple. And it wasn’t just Wall Street that applauded—it was most of Silicon Valley. LEARN MORE…

Into the Heart of the Mind

An American Quest For Artificial Intelligence
Into the Heart of the Mind

“Lucid and authoritative . . . it demystifies a disturbing subject. . . . No one knows how the cognitive areas [of the brain] work: how vision is interpreted, memory is stored, or thought is processed. No one even knows what thought is. Consequently, computer simulations of the brain are attempts to imitate the unknown.”

— The Washington Post

IN A CRAMPED LABORATORY at Berkeley, scientists are trying to teach a computer to think — to reason, remember and exhibit common sense. To make it work, they need to codify the entirety of human thought. But first they have to get their machine to put on a raincoat before going out in the rain. LEARN MORE…

Real Men

Sex and Style In An Uncertain Age
Real Men

“As long as a man is something you become . . . then it is something external, a mask and an illusion. . . . ‘Real Men’ brings us close enough to see the mask slip.”

— The Real Paper (Boston)

THIS IS A BOOK ABOUT BEING MALE. About power and discipline, sex and violence, and the roles they play in the lives of American men. Think of it as a personal and idiosyncratic survey designed to produce not statistical data but individual answers to the question of what it means to be a man. LEARN MORE…