“This Is Who We Are” is a series featuring professors at Columbia’s School of the Arts. Here we talk with Adjunct Senior Research Scholar Frank Rose about the power of narrative and the future of storytelling. (Jan. 8, 2026)
Columbia Business School Professor Rita McGrath speaks with Frank Rose about narrative thinking and the importance of storytelling—from iconic brands to political parties to blockbuster movies. (July 15, 2025)
Frank Rose picks five nonfiction books that in very different ways deal with our capacity for pattern recognition and what drives it: The need for structure in a random world. (June 30, 2025)
In episode #136 of The Scalable Marketing Machine Podcast, veteran marketer Victoria Hajjar speaks with Frank Rose about storytelling and the power it holds in every aspect of our lives. (Aug. 2, 2023)
A lively exchange on experience design, technology and storytelling with Joe Pine, coauthor of The Experience Economy, and Frank Rose, author of The Sea We Swim In. (Jan. 19, 2023)
It’s particularly memorable when the conversation spans punk rock, Trent Reznor, The Walking Dead and what all of this has to do with storytelling. (Oct. 20, 2022)
We settle in for a long chat about storytelling and the art of immersion with Frank Rose, the man who literally wrote the book on the subject. (July 29, 2022)
Technology has turned the whole world into storytellers by giving us new means and motives to share our tales. Frank Rose discusses how stories shape our reality. (July 26, 2022)
What happens when tech companies try to motivate—or manipulate—us with stories, using data we don’t see and can’t comprehend? (July 18, 2022)
Most executives don’t use narrative well and aren’t trained to understand its power, let alone how to master it. Tune in to find out. (July 15, 2022)
Frank Rose shares his insights about how storytelling shapes our world, changes with new technology, and is wired into our brains. (May 5, 2022)
Once it was The Shadow radio show; now it’s the podcast Serial. Is every old storytelling medium new again? (Dec. 13, 2021)
Frank explains to Radio Free Galisteo how narrative is important whether you are an advertiser or involved with QAnon. (Dec. 1, 2021)
Douglas Burdett, a former artillery officer and Madison Avenue ad man, interviews authors on the latest in marketing and sales. (Nov. 12, 2021)
The comedian, TV host and social media star challenges conventional wisdom on politics, media, religion and pop culture. (Oct. 26, 2021)
One of the preeminent thinkers on storytelling helps us explore the importance of narrative in this ever-changing, technologically-driven world. (Sep. 9, 2021)
Curators Malcolm Gladwell, Susan Cain, Adam Grant and Daniel Pink have picked the most exciting nonfiction titles of the season. The eight finalists for summer 2021 are. . . (July 7, 2021)
In his new book, The Sea We Swim In, Frank argues that stories are the most powerful way of persuading people—an idea that was long ignored or rejected by everyone from economists to marketers. (June 30, 2021)
In The Art of Immersion, Frank Rose explored the impact of digital technologies on storytelling. Now Columbia’s Digital Storytelling Lab has launched the Digital Dozen. We spoke with Frank to hear more. (Feb. 4, 2016)
Frank Rose says the best advertising is experiences so immersive that people are as enthralled as they are with a great movie or book. How many brands can make that happen? (June 14, 2015)
The Art of Immersion author Frank Rose, The Storytelling Animal author Jonathan Gottschall, and “Shots of Awe” creator Jason Silva take us into the future of cinema. (Apr. 20, 2015)
One of the biggest mistakes marketers can make is to present facts — when what people really want is to make a connection. (Mar. 15, 2015)
Over the last hundred years, content has become cheaper to produce and distribute. Now the analogue media conglomerates are fighting off challenges. (24 Aug., 2014)
Les films sont regardés sur des tablettes, des téléphones portables, des écrans télé et, bientôt, sur les lunettes Google. Mais que sera le cinéma de demain? (30 Oct., 2013)
As the world becomes more digital, are we starting to long for tactile, analog experiences? In a new trend report, JWT and Frank Rose explore the digital conundrum. (Mar. 22, 2013)
Incontriamo Frank Rose che ci assicura che le parole chiave di questa nuova era della narrazione sono «partecipazione» e «immersione»: bisogna costruire storie immersive, veri e propri universi in cui entrare e abitare. (17 Mar., 2013)
Così è finita l’era dello spettatore passivo e sedentario. Frank racconta la morte dei mezzi tradizionali e la nascita di un nuovo tipo di consumatore, «attivo e partecipe.» (20 Jan., 2013)
Aleks Krotoski looks at whether how we tell stories has changed with the digital world. Perhaps it has much more to do with our distant past than we think. (Oct. 29, 2012)
It really is all about us: research suggests there’s an evolutionary reason we want to talk about ourselves. Frank Rose joins The Daily Circuit to discuss his article in this month’s Atlantic, “The Selfish Meme.” (Oct. 24, 2012)
After reviewing his book on storytelling in the digital age, The Art of Immersion, OgilvyEntertainment welcomed Frank Rose to The Chocolate Factory for a captivating chat on all things stories, media, and technology. (May 29, 2012)
Christine Ockrent with the latest from Paris, Frank Rose discusses his book The Art of Immersion, and Andrew Adonis talks the complexities of writing biographies on Monocle 24’s The Late Edition. (Apr. 17, 2012)
Frank Rose talks with Russ Roberts about how the web has changed storytelling. Rose argues that when a new medium is introduced, there is always a period of exploration. (Oct. 10, 2011)
In this exclusive interview with the Changing Media Summit, Frank explores the themes of his new book and how he sees the future of media and of media consumption. (Mar. 11, 2011)
Borderless story worlds are providing consumers with multiple entry points that encourage deep engagement, often through active participation. While not new, this is becoming more pervasive—and eventually will become the norm. (March 2011)
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