Frank Rose is a leading writer and speaker on digital culture. His most recent book, The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories, shows how technology is changing the venerable art of storytelling. Sparked by a decade of reporting for Wired, it has been called "an essential overview" by the International Journal of Advertising and "a new media bible" by the Italian daily la Repubblica.
Frank speaks frequently on the power of immersive storytelling and on negotiating the digital/physical divide. He has given keynotes at Sheffield Doc/Fest, The Guardian's Changing Media Summit, and ad:tech Sydney; debated the future of media at South by Southwest, Ars Electronica, and MIT's Futures of Entertainment; and lectured at Stanford, USC, and NYU. He has addressed global marketing summits at Timberland and Unilever, joined R&D symposia at the Museum of Modern Art and the BBC, and taken part in speaker series at Google and Lucasfilm. (For details, please visit his speaker page.)
A senior fellow at Columbia University School of the Arts, Frank teaches global business executives as faculty co-director of the executive education seminar Digital Storytelling Strategy, presented by the School of the Arts in partnership with Columbia Business School. He is also a member of Columbia's pioneering Digital Storytelling Lab, where he recently launched the annual "Digital Dozen: Breakthroughs in Storytelling" initiative to honor the most creative approaches to narrative from the past year.
A native of Virginia, Frank earned a journalism degree at Washington & Lee and moved soon after to New York. He got his start covering the punk scene at CBGB for The Village Voice, chronicling the emergence of Patti Smith, the Ramones, and Talking Heads. As a contributing editor at Esquire in the early '80s he began to document a variety of highly idiosyncratic subcultures—new wave in New York, bureaucrats in the Pentagon, Christian surfers in southern California, entrepreneurs in Silicon Valley. One of the first national magazine writers to start reporting on digital technology, he looked into the controversy surrounding artificial intelligence and wrote Into the Heart of the Mind, a national best-seller about researchers at Berkeley trying to program a computer with common sense.
In his next book, West of Eden: The End of Innocence at Apple Computer, Frank delved into the cult of Macintosh and the power struggle between Steve Jobs and John Sculley that ended with Jobs being expelled from the company. Now available in an updated edition, it too became a national best-seller and was named one of the ten best business books of 1989 by BusinessWeek. He then turned his attention to Hollywood, becoming a contributing writer at Premiere and profiling such figures as Jeffrey Katzenberg and Tim Burton. At the urging of the legendary "superagent" Sue Mengers, he turned a story on turmoil at William Morris into The Agency: William Morris and the Hidden History of Show Business, a multi-generational saga of loyalty and betrayal at what had once been the leading talent shop in Hollywood.
In 1997 he became a contributing writer at Fortune, where he expanded his focus from Hollywood to the global media conglomerates that dominate it. Two years later he joined Wired as a contributing editor and over the next 10 years covered such stories as the making of James Cameron's Avatar, Samsung and the rise of the South Korean techno-state, and the posthumous career of Philip K. Dick in Hollywood.
Frank's essays and reporting have also appeared in The New York Times and The New York Times Magazine, the Los Angeles Times, The Wall Street Journal, The Atlantic, New York, Travel + Leisure (where he was a contributing editor in the late '90s), Vanity Fair, and Rolling Stone. His books have been translated into Dutch, French, German, Italian, Chinese, Japanese, and Korean. In addition to his speaking and academic work, he currently contributes to The New York Times and The Milken Institute Review, serves as a correspondent for Wired, and acts as an advisor to New York's annual Future of StoryTelling summit.