The Remarkable Narrative Life of “The Walking Dead”

In turning a product into a platform, AMC transformed a TV show into a cultural phenomenon that invited fans to interact and co-create. Excerpted from “The Sea We Swim In.”

July 26, 2021

More Essays

Learning to Live With AI

With investors and developers pouring resources into artificial intelligence, we can’t avoid AI. We can make it useful, however. In "Co-intelligence," Wharton professor Ethan Mollick shows how.

April 3, 2024

Follow the Mavericks

The old way of doing things has often been a blueprint for dysfunction. In “The Geek Way,” Andrew McAfee proposes a radical rethink along the lines of companies like Amazon and Netflix.

December 11, 2023

Telling Ourselves a Good Story

Even our most vivid memories are less like photographs than sketches. Between the lines, imagination fills in much of what’s missing. "The Self Delusion," by Gregory Berns.

November 2, 2022

Swept Away by the Stream

“Is the Albanian army going to take over the world?” Old-media conglomerates famously dismissed Netflix when it was a fledgling startup. Time Warner, Blockbuster: Where are they now?

April 22, 2022