As a senior fellow at Columbia University School of the Arts, Frank heads two distinct initiatives. He is faculty director of the Strategic Storytelling seminar, presented in partnership with Columbia Business School Executive Education, and he is awards director of the School of the Arts’ Digital Storytelling Lab, where in 2016 he launched the Digital Dozen: Breakthroughs in Storytelling awards.
Frank has also been a guest lecturer at undergraduate and graduate-level classes at Columbia, NYU, USC, UT Austin, and Wellesley; led master classes at NYU and at the Association Beaumarchais-S.A.C.D. in Paris; spoken at academic conferences at Stanford and the Politecnico di Milano; addressed the Chief of Naval Operations Strategic Studies Group; joined workshops at Columbia’s Digital Storytelling Lab and USC’s Annenberg Innovation Lab; and served as a peer reviewer for the International Journal of Communication, published by the USC Annenberg Press. In addition to his academic work, he has led workshops in communications and storytelling for such organizations as L'Oréal, TBWA\Chiat\Day, and the UN’s Department of Economic and Social Affairs. For inquiries, please contact Frank directly.
With media-savvy audiences increasingly tuning out ad messages while seeking immersive entertainment experiences, the way businesses and nonprofits need to tell their story is changing. Led by faculty director Frank Rose and jointly sponsored by Columbia University School of the Arts and Columbia Business School Executive Education, this two-day intensive is designed for executives, entrepreneurs, and independent professionals at all levels who want to understand how digital storytelling works and how to leverage its potential.
Next sessions: Sept. 15-18, 2020 (live online); Nov. 12-13, 2020.
BREAKTHROUGHS IN STORYTELLING AWARDS
Columbia University School of the Arts Digital Storytelling Lab
Initiated in January 2016, the Digital Storytelling Lab’s annual Breakthroughs in Storytelling Awards celebrate the past year's most innovative approaches to narrative.
LECTURE AND WORKSHOP IN STORYTELLING, SCUOLA HOLDEN
Founded in Turin in 1994 as a school of storytelling and performing arts, Scuola Holden was envisioned as a place that Holden Caulfield would have liked. Frank has twice appeared at the month-long orientation program known as Holden Start, lecturing and leading a two-day workshop in immersive storytelling.
CHIEF OF NAVAL OPERATIONS STRATEGIC STUDIES GROUP
The Chief of Naval Operations Strategic Studies Group generates revolutionary naval warfare concepts—concepts that would upset the existing order but that Navy organizations are currently not pursuing. Each year the team holds a two-day exploration event during which core members interact with leading-edge thinkers.
THE FUTURE OF CONTENT IN A PUBLISH-ON-DEMAND WORLD
MEDIAX AT STANFORD UNIVERSITY
This two-day conference featured results from cutting-edge research on creative destruction in the media ecosystem. Frank’s presentation was adapted from “Schumpeter and the Future of Media,” his paper in The Milken Institute Review.
NOTES FOR THE FUTURE
SEMI DI FUTURO: 150 ANNI POLITECNICO DI MILANO
Held in partnership with Moleskine as part of the 150th anniversary celebration of the Politecnico di Milano, this conference focused on how we will generate, record, and share ideas in the analog and digital continuum. Frank spoke on the findings from “Embracing Analog,” the study he designed with JWT Intelligence to explore attitudes about digital v. physical.
THINK & DO: RE-ENVISIONING THE HOME TV EXPERIENCE
What does it mean to “watch” TV? What might it mean to “do” TV? These were the two provocations that grounded this workshop at USC’s Annenberg Innovation Lab. Frank joined representatives from USC and from leading entertainment companies for this event, which was held to generate prototypes for “The New Screens,” one of four key areas of research for the Lab’s Edison Project.
MASTER CLASS IN TRANSMEDIA
L'ASSOCIATION BEAUMARCHAIS-S.A.C.D. / ORANGE
Established in partnership with the Association Beaumarchais-S.A.C.D., an arm of the Société des Auteurs et Compositeurs Dramatiques, the Bourse Orange/Formats innovants is a grant program that aims to encourage the development of new formats for digital distribution. Frank gave the keynote address at a master class for grant recipients in Paris.
MASTER CLASS IN LITERARY REPORTAGE
ARTHUR L. CARTER JOURNALISM INSTITUTE AT NYU
Every semester, NYU’s Literary Reportage concentration invites a veteran journalist to teach a master class emphasizing a particular skill, idea or genre. Frank’s focus was on reporting as cultural ethnography.