Ten years ago, Frank Rose published The Art of Immersion, a landmark book on technology and the evolution of narrative. Now he teaches global business executives as faculty director of Columbia University’s executive education seminar Strategic Storytelling and heads the Digital Dozen awards program at Columbia’s pioneering Digital Storytelling Lab. His latest book, The Sea We Swim In: How Stories Work in a Data-Driven World, explains the concept of narrative thinking — and why it matters all the more in a world defined by data.

Best-selling Author

The Sea We Swim In

The Sea We Swim In

How Stories Work in a Data-Driven World

BUILDING ON INSIGHTS from cognitive psychology and neuroscience, ‘The Sea We Swim In’ shows us how to see the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told. This is the essence of narrative thinking.

Read more about “The Sea We Swim In”…

Buy “The Sea We Swim In”:

The Art of Immersion

The Art of Immersion

How the Digital Generation Is Changing Hollywood, Madison Avenue, and the Way We Tell Stories

NOT LONG AGO WE WERE SPECTATORS, passive consumers of mass media. Now we approach television shows, movies, even advertising as invitations to participate — as experiences to immerse ourselves in at will. What we’re witnessing is the emergence of a new form of narrative that is native to the In­ternet.

Read more about “The Art of Immersion”…

Buy “The Art of Immersion”:

Keynote Speaker

“Frank Rose’s talk was spot on. It was fascinating, exciting and amusing. It sparked quite some debate during the following days of the festival and people still talk about it, so it was memorable, too.”

—Mark Atkin, Crossover Summit at Sheffield Doc/Fest

“Frank Rose’s keynote presentation provided the context for what storytelling has been and will become. It was a great demonstration of the impact of digital media in our society and set the stage for a robust discussion on building the industry in Kansas City.”

—Maria Meyers, Kansas City Digital Storytelling Forum

“Frank Rose was the perfect key­note. . . . His expertise, in­sight and thought­ful provo­cation really engaged the audi­ence and brought brilliant con­text to the dis­cus­sions of the day.”

—Anna Higgs, Film4 Innovation Forum (London)
Frank Rose speaks on “narrative thinking” — what it is, how it works, why it matters.
Narrative thinking means understanding that stories comprise a distinct mode of thought, one that’s as important as logic and reasoning — and that comes far more naturally to us. A mode of thought that plays such a central role in human experience that anyone who wants to sell something, communicate ideas, motivate people, or change their way of thinking needs to know how it works.
Frank has delivered this message at film fes­tivals, mar­keting conferences, academic seminars and industry gath­er­ings world­wide, from Lucasfilm in San Francisco to the Festival della Scienza in Genoa to the Film4 Innovation Forum in London. His overarching point, adapted and expanded from his books The Sea We Swim In and The Art of Immer­sion and applicable to everyone in the business of communicating: How to navigate the mediascape of an ever-changing digital world.

Learn more…

Educator

As a senior fellow at Columbia University School of the Arts, Frank serves as faculty director of the Strategic Storytelling seminar, presented in partnership with Columbia Business School Executive Education, and as awards director of the School of the Arts’ Digital Storytelling Lab, where in 2016 he launched the Breakthroughs in Storytelling awards—the “Digital Dozen.” He also leads private seminars and workshops for corporate and institutional clients.

Strategic Storytelling at Columbia

Strategic Storytelling
Presented by Columbia University School of the Arts in partnership with Columbia Business School Executive Education, Strategic Storytelling is a highly intensive, two-day seminar that shows participants how to create immersive experiences across the complex narrative ecosystem that audiences have come to expect in a highly interconnected digital environment.

Read more

Digital Dozen Awards

Digital Dozen
The Columbia Digital Storytelling Lab’s annual Breakthroughs in Storytelling Awards—the “Digital Dozen”—celebrate the year’s most innovative approaches to narrative, recognizing achievements across the spectrum of media that rely on digital technologies, including film, video, journalism, advertising, marketing, games, art, theater, mixed reality and experimental narratives.

Read more

Journalist and Critic

After getting his start covering the New York punk scene at CBGB for The Village Voice, Frank became a contributing editor at Esquire, where he profiled subcultures ranging from bureaucrats in the Pentagon to Christian surfers in Southern California.  He was a contributing writer at Premiere, the movie magazine, from 1991 to 1995 and at Fortune from 1997 to 1999. He spent the next decade as a contributing editor at Wired, focusing on developments at the intersection of media and technology. Along the way he wrote for GQ, New York, the Los Angeles Times, The New York Times, Rolling Stone and Vanity Fair. He left Wired in 2010 to write The Art of Immersion and currently contributes to The New York Times, The Wall Street Journal and other publications.
The New Big Brother

The New Big Brother

Tech companies have shown themselves to be increasingly cavalier with our personal data. Are we handing over too much information? “The Age of Surveillance Capitalism,” by Shoshana Zuboff.