Frank Rose is the author most recently of The Sea We Swim In, a book about narrative thinking — how stories work, and why they matter in a world defined by data. A frequent speaker at film festivals, marketing conferences and academic seminars, he teaches global business executives as faculty director of Columbia University’s executive education seminar Strategic Storytelling and heads the Breakthroughs in Storytelling awards at Columbia’s pioneering Digital Storytelling Lab. His previous book, The Art of Immersion, was a landmark work on technology and the evolution of narrative.
BUILDING ON INSIGHTS from cognitive psychology and neuroscience, ‘The Sea We Swim In’ shows us how to see the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told. This is the essence of narrative thinking.
Buy “The Sea We Swim In”:
NOT LONG AGO WE WERE passive consumers of mass media. Now we approach television, movies, even advertising as invitations to participate. We are witnessing the emergence of a new form of narrative that is native to the Internet.
Buy “The Art of Immersion”:
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