Frank Rose speaks on “narrative thinking” — what it is, how it works, why it matters.

Narrative thinking means understanding that stories comprise a distinct mode of thought, one that’s as important as logic and reasoning — and that comes far more naturally to us. A mode of thought that plays such a central role in human experience that anyone who wants to sell something, communicate ideas, motivate people, or change their way of thinking needs to know how it works.

Frank has delivered this message at film fes­tivals, mar­keting conferences, academic seminars and industry gath­er­ings world­wide, from Lucasfilm in San Francisco to the Festival della Scienza in Genoa to the Film4 Innovation Forum in London. His overarching point, adapted and expanded from his books The Sea We Swim In and The Art of Immer­sion and applicable to everyone in the business of communicating: How to navigate the mediascape of an ever-changing digital world.

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After getting his start covering the New York punk scene at CBGB for The Village Voice, Frank became a contributing editor at Esquire, where he profiled subcultures ranging from bureaucrats in the Pentagon to Christian surfers in Southern California.  He was a contributing writer at Premiere, the movie magazine, from 1991 to 1995 and at Fortune from 1997 to 1999. He spent the next decade as a contributing editor at Wired, focusing on developments at the intersection of media and technology. Along the way he wrote for GQ, New York, The New York Times Magazine, the Los Angeles Times and the Los Angeles Times Magazine, The Washington Post Book World, Rolling Stone and Vanity Fair. He left Wired in 2009 to write The Art of Immersion and currently contributes to The New York Times, The Wall Street Journal and other publications.